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Fall Makeup Trends 2018

attractive woman staring into the camera

Fall Makeup Trends 2018

Changing your style as the season changes makes sense when you think about it. We’re not talking about the practical changes like swapping flip-flops for snow boots, or a bikini for a winter coat. But as the leaves change from vibrant green into orange, gold and fiery-red fall foliage; changing the face you face Fall with, seems quite appropriate! So, if you’re looking for inspiration as the weather starts to cool down, check out some of the makeup trends keeping things hot this season!

Orange you glad it’s back?  And brown and shades in between – the 90’s lip that looks gorgeous is back! And we love it! Don’t forego the lip liner to max out this Fall flashback.

Make mine super-lashed – No more – clumpy, sprigs of highly defined mascara. We want long, lush lashes that practically reach the sky! So, get out your eyelash curlers or your false eyelashes and plump up the volume. Lash serums can also help you achieve luscious lashes too, so don’t be afraid to lash out!

Think pink and also red – It is, after all, the season where color seems to explode all around you! Why choose between these two color-queens of the runway when you can have both!  Blending shades of fuchsia pink and scarlet red shadow above your eyelids is bold and beautiful!

Ever the smoky eye – Can you remember a time when the smoky eye was not in? Whether you prefer to rock a smoky brown, grey or black, this iconic look is like that of the classic bright red lips – always hot and makes a bold statement.

Meet me halfway – Meaning, halfway around the eyes with black liner. The fully-lined look can make eyes look smaller and lining only to the halfway point with black liner and finishing with a pale opalescent liner will make your eyes pop like never before!

I guess that’s why they call it the blues – Except, we’re not blue at all about the return of cobalt to bright blue to Autumn eyes everywhere! You can minimize the overly retro-80’s look by applying a bit more, subtle line and blending it slightly with your black liner.

Embrace the changing of the season by trying out a new style that makes this Fall unforgettable! There are no wrong choices, so have some fun with it and watch heads turn. For fans of creating signature styles that change with the season or just with your mood, consider turning your passion into more than a hobby with a career in cosmetology or makeup artistry. The beauty industry has so many opportunities to explore that could put you on the path to doing something you love for a living. What could be better than that? For more information about beauty schools and training programs in your area, contact your local state licensing board for a list of accredited schools. Get inspired by all the beautiful things that could be a part of your future working in the exciting world of beauty! The new word of mouth – Word of mouth used to mean just that. Your neighbor told you about the hair salon down the street and you told your sister, who told her neighbor. The “word of mouth” in social media is instantaneous and spreads like, well, a virus! Hence, a social media post going “viral”. Translation – full exposure fast!

  • Selfie-serving audience – Few things have impacted the beauty industry more than the widespread popularity of the “selfie.” Having to be selfie-ready at the drop of a hat has inspired an entire industry within the beauty industry and spawned new products, software and even more social media platforms that revolve around the instant gratification of putting you best face out there instantly.
  • Interactive influencers – It’s one thing to have social media platforms to promote a beauty product, technique or service. It’s a whole other influential machine when you strategically use those platforms to influence your audience. Call it persuasion at its finest, because social media followers of a brand, celebrity or product are loyal and can become a powerful customer base as a result of a carefully crafted campaign.
  • You CAN be everywhere at once – Before the rise of social media, businesses relied on traditional advertising and marketing method like tv, print and radio ads. Those are all still good options, but where else but social media can you reach a massive audience instantly over multiple marketing channels, many times at little or no cost? Omni-channel marketing can be highly effective and is in large part directly connected to social media.

Social media could be described as – “multiple platforms that promote the sharing of information and the ability to discover – products, services, ideas, opinions…” The key word – discover! You could probably list off a dozen beauty related things you discovered directly from a social media platform. Hair styles, make-up tips and techniques, beauty products and more. It’s a brave new digital world filled with ways to discover the next big trend in beauty right as they happen.

If you’re a fan of discovering all the latest styles and beauty industry trends, maybe you have a future in the world of beauty! The beauty industry is expanding into new territories and there’s room for everyone! Esthetics and wellness, cosmetology, nail and makeup artistry… There are so many career options to choose from. So, start your discovery today and check out the beauty school programs in your area. There are a ton of online resources to help you find the perfect path to your beautiful future, and you can also contact your local state licensing board for a list of schools in your area.

Why Social Media is Key in the Beauty Industry

social media hairdressers

Why Social Media is Key in the Beauty Industry

To understand the importance of social media in the beauty industry, or any industry for that matter, you must first understand the impact of technology itself. Think about it. How often do you witness people around you staring at their cell phone, tablet or laptop, no matter where you go? A recent Facebook report claims that 6 out of 10 beauty shoppers, when surveyed stated they, “could not live without their smartphone,” with 45% also saying their mobile device was quickly becoming their most important shopping tool. Clearly, today’s consumer is more tied to the digital world than ever before, which means the potential to engage consumers and influence their buying decisions is massive. Social media has unleashed the power to influence an audience you may never have had access to before and has become a valuable tool to growing your business for so many reasons. Not convinced? Keep reading and we think you’ll agree that the new normal in the beauty industry includes many different platforms to get the word out about whatever it is you’re selling!

  • The new word of mouth – Word of mouth used to mean just that. Your neighbor told you about the hair salon down the street and you told your sister, who told her neighbor. The “word of mouth” in social media is instantaneous and spreads like, well, a virus! Hence, a social media post going “viral”. Translation – full exposure fast!
  • Selfie-serving audience – Few things have impacted the beauty industry more than the widespread popularity of the “selfie.” Having to be selfie-ready at the drop of a hat has inspired an entire industry within the beauty industry and spawned new products, software and even more social media platforms that revolve around the instant gratification of putting you best face out there instantly.
  • Interactive influencers – It’s one thing to have social media platforms to promote a beauty product, technique or service. It’s a whole other influential machine when you strategically use those platforms to influence your audience. Call it persuasion at its finest, because social media followers of a brand, celebrity or product are loyal and can become a powerful customer base as a result of a carefully crafted campaign.
  • You CAN be everywhere at once – Before the rise of social media, businesses relied on traditional advertising and marketing method like tv, print and radio ads. Those are all still good options, but where else but social media can you reach a massive audience instantly over multiple marketing channels, many times at little or no cost? Omni-channel marketing can be highly effective and is in large part directly connected to social media.

Social media could be described as – “multiple platforms that promote the sharing of information and the ability to discover – products, services, ideas, opinions…” The key word – discover! You could probably list off a dozen beauty related things you discovered directly from a social media platform. Hair styles, make-up tips and techniques, beauty products and more. It’s a brave new digital world filled with ways to discover the next big trend in beauty right as they happen.

If you’re a fan of discovering all the latest styles and beauty industry trends, maybe you have a future in the world of beauty! The beauty industry is expanding into new territories and there’s room for everyone! Esthetics and wellness, cosmetology, nail and makeup artistry… There are so many career options to choose from. So, start your discovery today and check out the beauty school programs in your area. There are a ton of online resources to help you find the perfect path to your beautiful future, and you can also contact your local state licensing board for a list of schools in your area.