Great Career Choices if You Want to Be a Makeup Artist

career choices for makeup artistry

Do you have a passion for doing makeup? Would you like to make a career out of it? Fortunately, there are a number of great careers for talented makeup artists including helping brides and bridal parties look picture-perfect on that special day, working in film or theater, or representing a popular beauty brand. Whatever career path you’re interested in taking, Shore Beauty School can help you get there.

Salon or Spa Makeup Artist

Doing your make-up magic in the setting of an all-inclusive salon or spa can provide you with a regular schedule and paycheck, and give you the opportunity to apply make-up on a wide variety of people. You can also help people for many different types of occasions, whether helping a girl look beautiful for her first prom, or doing a make-over on someone who is starting a new chapter in their life, or bride-to-be makeup.

Retail/Brand Makeup Artist

Many great careers in make-up artistry require that you have an aptitude for sales to show off specific products or brands, whether in a mall, salon, or even directly in people’s homes. Retail make-up artists perform makeovers and teach consumers how to use makeup to help them look their best. This position requires detailed knowledge about the products you will sell, as well as a friendly, confident demeanor and the ability to teach effective make-up techniques.

Bridal Makeup Artist

If you love the idea of working with blushing brides and specializing in wedding make-up, becoming a bridal makeup artist might be perfect for you. You’ll likely do most of your work over the weekends or non-traditional hours, but once you build a portfolio of your work and start to market yourself, the wedding industry can be very rewarding. If you have talent, brides will recommend you to other brides and your business may soon take off.

Film or Theater Makeup

Do you have a theatrical flair? Maybe you should consider doing make-up for TV, theater, movies and more. Theatrical makeup tends to be more exaggerated, so people can see faces from the back row, and may also be used to create specific characters. With this career path you can let your creative flair take shape by making people look older, adding scars, using protheses, and more. Special effects makeup (SFX) takes this even farther, turning people into animals, monsters, or fantasy/sci-fi characters.

Beauty Writer/Blogger/Influencer

If, in addition to your makeup talents, you are gifted at writing, photography, or making videos, you could pursue a career as a beauty writer, blogger, or influencer. These positions give you the opportunity to write posts or articles, test and review beauty products, demonstrate makeup techniques, and share your knowledge with others. While it may take time to grow an audience, eventually you may attract the attention of advertisers, sponsors and interested beauty brands.

Do any of these exciting beauty careers appeal to you? If so, Shore Beauty School can help provide the training you need to become a professional makeup artist. Check out our Cosmetology or Skin Care Specialty Program to provide you with hands-on instruction to prepare you for a beautiful career. For more information, contact us today or give us a call at (609) 645-3635.

Tips to Help You Build Your Client List

Tips to help you build your client list

Whether you’re working in a salon, or sharing your beauty skills on a freelance basis, it’s important for beauty professionals like you to work on building your client list and your book of business so you can have a profitable and rewarding career. When you are just starting out, it can be challenging to grow your reputation and have clients lining up for your services. Here are a few tips to help you become a stylist that’s constantly in high demand.

Focus on Your Customer’s Experience

Ensuring a positive customer experience is the most important thing you can do to keep customers coming back and referring you to others. Even if you are amazing at cutting and coloring hair, if your customers feel neglected, ignored or unimportant, they probably won’t return. Be professional, friendly and respectful, keep your appearance and booth clean and neat, communicate clearly every step of the way so clients know what to expect, and most important, listen to their needs. Also, while you should feel free to recommend products that you think would help them, don’t focus on pushing your customers into the product specific buys.

Offer a Rewards Program

Let all your clients know that you are new and building your business, and offer them some sort of rewards program. You can give someone a discount if they refer you to family or friends, or use a punch card to give someone a special offer after a certain number of services with you. This is a great way to get new people coming in and keep them coming back.

Create a Portfolio

A portfolio is the perfect way to show off your skills and let potential clients, and prospective employers, see how talented you are. When you are finished doing a great cut, color or style for a client, ask permission to take photos for your portfolio. They will likely be flattered! You can keep these in an album at your station to display, share on social media or create an online portfolio that you can share and actively promote.

Use Social Media to Your Advantage

Some stylists use social media tools like Instagram to serve as their portfolios, regularly posting photos to build an online following to drive new business. You can also post pics on Facebook, Twitter, and other social media channels, as well as posting special offers, your rewards program, salon promotions, shareworthy reviews, and to highlight special skills or markets, for example updos and wedding styles. Encourage current clients to follow you on social media, frequently post on a regular basis, and soon, everyone will be telling their friends about you.

If you dream about having a career as a hair stylist or other beauty professional, Shore Beauty School can help you realize your dreams. Check out our Cosmetology & Hairstyling Program to provide you with the hands-on training and skills that you need to prepare you for your future. To learn more, visit our website, schedule your virtual tour, or contact us today!