Tips to Opening your Own Spa, Salon or Barbershop in 2022

Tips to opening your own spa, salon, or barbershop in 2022

You’ve worked hard to develop your skills in the beauty industry, and now it’s time to take those skills to the next level by creating your own beauty business. Whether you are interested in opening a beauty salon, spa, barbershop, or any other beauty/wellness establishment, there are some important tips you should follow to put you on the path to success.

Write a Business Plan

You have the drive and the passion to start your business, but do you have a plan? A detailed business plan not only provides you with a roadmap for structuring, running, and growing your new spa, salon or barbershop, it also can help you acquire funding or bring on investors or business partners. Check out the U.S. Small Business Administration’s helpful guide to writing a business plan to get started.

Run the Numbers

It’s important to take a realistic look at how much money it is going to cost to establish your business and keep it running. Those costs include things like rent, training, insurance, equipment, inventory, staffing and more. Understand that with the upfront and operating costs, it may take months or even a year or more before you’ll be able to turn a profit. Figure out what you are going to charge for your products and services based on industry standards, and consider talking to a financial planner or seeking a small business loan if you need help getting started.

Know the Rules and Regulations

This is the more tedious side of the business, but you’ll have to learn what is required of you to run a business in your county/state. Most businesses are legally required to have insurance, and there are a number of types of insurance that may be required for your business. Additionally, you’ll need to get a business license, secure beauty licenses from your staff, arrange for a health and fire marshal inspection of your workspace, and more.  Do some research and prepare yourself for what is needed.

Find Your Place and Your People

You’ll need to determine the right location for your new salon space. If you want to keep the clients you already have from an existing job, you’ll likely need to find a space relatively close by, so those clients won’t have to drive far to stay with you.  Also, try to rent a space that you can grow into, but not so large that you are paying for wasted space. Finally, take your time choosing your employees, as the right staff can make or break your business.

Once you’ve established your business, look for creative ways to market yourself and spread the word.

If you dream of someday opening your own beauty business, Shore Beauty School can help you make that dream come true. We offer Cosmetology, Barbering and Skincare programs that can put you on the path for a future in the beauty and wellness industry, as well as our Shear Success program which teaches business fundamentals. Schedule a virtual tour today, contact us to learn more or give us a call at (609) 645-3635.

Top 5 Beauty Trends to Look for in 2022

top 5 beauty trends to look for in 2022

The beauty industry continues to evolve and, as we move into 2022, there are a lot of exciting trends you should look for, especially if you are considering a career in the beauty industry. Whether you are considering becoming a cosmetologist, skin care specialist, makeup artist, nail technician, or any other career option in beauty and wellness, it’s important to be up to date on the latest and most popular fads. Here are the top 5 trends for beauty in 2022!

Skin is In!

The skincare market is outpacing makeup and haircare, with more and more people looking for high-quality, personalized skincare products to take care of all their skincare woes and give them healthier skin.  Also, consumers began to shun complicated, multi-step skincare routines last year with the rise of “skinamalism” and are now seeking simpler solutions. Look for microbiome skincare products featuring pre- and probiotics or fermented ingredients for balanced, better skin.

Real Sustainability Rocks

More consumers are now calling brands on “greenwashing” which is claiming that products have eco-friendly ingredients and materials when they don’t. To combat this, look for more transparency in the industry, recycling initiatives and new “condensed or waterless” formulations that take up less space and cause less waste than those big plastic containers of shampoo or body wash. People want beauty products that are good for them and good for the planet.

The Guys Are Coming on Strong

Male grooming will continue to flourish in 2022. As the norms around traditional masculinity has evolved, male-focused beauty and wellness products and services are on the rise. In fact, the male grooming market is expected to generate global sales of $81.2 billion by 2024! This might be a great time to consider taking advantage of this movement and getting training as a barber.

Diversity is Key

The beauty industry continues to make strides to serve a more diverse audience by creating products and formulations that address people of all races, ethnicities and origins. Some makeup companies are helping to advance equality by offering foundations in the full spectrum of skin color, for example, and having more inclusive products and marketing. Additionally, there has been a significant rise in the number of beauty brands launched by people of color.

Beauty Gets Techy

Finally, see how the beauty and tech space combine in 2022! People will be able to personalize custom makeup and skincare formulations, try on looks virtually, and even give makeovers to their avatars to make the gaming universe more beautiful.

If you love learning the latest beauty trends, maybe you should turn your passion for beauty into a career! Shore Beauty School offers Cosmetology and Skincare programs that can put you on the path for a future in the beauty and wellness industry. Schedule a virtual tour today, contact us to learn more, or give us a call at (609) 645-3635.