New Year, New Goals

A brand-new year is here and with it comes another 365-day opportunity to drive your future in a whole new direction. If you’ve been contemplating making this the year you turn your dream of a career in the exciting world of beauty into a reality – your timing is impeccable! Check out 5 reasons why now is the perfect time to start your journey to a beautiful future!

  1. The heart wants what it wants – In this case, it’s more like – most people consider their beauty regimen a necessity rather than a luxury. Even in times of economic hardship, the beauty industry stays strong. And according to the Bureau of Labor Statistics (BOL), jobs in the beauty industry are expected to grow at a faster than average pace through 2026, by as much as 13% for cosmetologists and barbers and 14% for skincare specialists. The numbers say it all – future job security, check!
  1. Alexa and Siri can’t do everything – Technology might be able to eliminate the need for that “human touch” in a lot of areas, but the beauty industry isn’t one of them. Let’s face it, this is an industry that relies on the skills and creativity of real-live people. Oh yeah, and the opportunities to explore your creative side? Pretty much unlimited!
  1. Fast track to your future – If you’re goal is to get your career started faster than the traditional 4-year university track, beauty school is a great option! Not only can most programs be completed in less than 2-years, the cost is far less than the traditional route.
  1. Skills you can take any were – Once you acquire the skills of your trade, you can literally take them anywhere! Opportunities to travel and work in different and maybe even exotic locations can be yours for the taking!
  1. I make my own rules – You may end up working for a salon or owner at some point but in many cases, you’ll get to decide on your schedule and set your own appointments. Having that flexibility can be a huge advantage!

Don’t let another year go by wishing you’d taken that first step in the direction of your dream job! To learn more about a career in the exciting world of beauty, contact your local state licensing board for a list of beauty schools and programs in your area. After all, the perfect time to start something is always right now.

Halloween Nail Art Trends 2018

Halloween Nail Art Trends 2018:

It’s that time of the year where you get to explore all your inner demons… and all the other fun and freaky things that make Halloween such a spooktacular holiday. If you’re putting together your perfect ensemble for the big night, don’t forget to accessorize the costume on your fingertips as well. We’ve got some spooky but spectacular ideas to try out on your nails that will make this a Halloween to remember!

Halloween “corn”-ucopia – Who doesn’t love candy corn? To achieve a deliciously fun look, simply paint 3 candy corn colors, (orange, yellow and white or orange, yellow and brown) in 3 equal horizontal stripes across each nail.

Keep your eye on it – Or in this case, 10 creepy little eyes at the base of your cuticles. Paint a tiny white oval with a tiny black circle in the center and outline the circle in the color of your choice for a whole new view of things. If you want to make it a little more ghoulishly girly, paint some thin black lashes across the top of the “eyes”.

Chop chop – Channel your inner Gordon Ramsey of the undead by starting with clear, acrylic press-on nails and using silver metallic polish, paint a small butcher blade down the center and finish with a handle painted in black polish. To go even more creepy, carefully place a few drops of blood on each blade with a deep, red polish.

Make mine ombré – If you thought ombré was just for hair, you’d be wrong. This medley of gradient-like color is perfect for Halloween and can be the perfect finish to your look. Try meshing classic orange and black or different blood shades for an eerily awesome look!

Howl at the moon – Make a little magic this Halloween with 10 full moons! With a black polish base, use a cotton swab dipped in water to swirl grey polish into the moon shape of your choice – half-moon, crescent-moon or the standard full moon, or mix it up and try all three.

Ghosts of Halloween present – What would Halloween be without a little ghostly representation? To get this hauntingly hip look, paint your ghostly shape in white but stop above the cuticle for a floating feel. Paint some eyes and an open mouth with black polish and even give a few of your ghosts some tiny white fangs with a perfectly placed drop of blood to add even more horror to the spectral spectacle!

Whether you plan to make this Halloween “costume-free” or go all in and transform yourself into something unrecognizable, it’s all about expressing yourself – your way! And if you thrive on creating signature looks for your nails all year round, you might be a great candidate for a career in Nail Artistry. Nail technicians are a big part of the beauty industry and what a great way to explore your creative side! If you’d like to learn more about a career in the beauty industry, contact your local state licensing board for a list of beauty schools and programs in your area. Get in touch with your inner artist and check out what the exciting world of beauty has to offer for your future!

Fall Makeup Trends 2018

attractive woman staring into the camera

Fall Makeup Trends 2018

Changing your style as the season changes makes sense when you think about it. We’re not talking about the practical changes like swapping flip-flops for snow boots, or a bikini for a winter coat. But as the leaves change from vibrant green into orange, gold and fiery-red fall foliage; changing the face you face Fall with, seems quite appropriate! So, if you’re looking for inspiration as the weather starts to cool down, check out some of the makeup trends keeping things hot this season!

Orange you glad it’s back?  And brown and shades in between – the 90’s lip that looks gorgeous is back! And we love it! Don’t forego the lip liner to max out this Fall flashback.

Make mine super-lashed – No more – clumpy, sprigs of highly defined mascara. We want long, lush lashes that practically reach the sky! So, get out your eyelash curlers or your false eyelashes and plump up the volume. Lash serums can also help you achieve luscious lashes too, so don’t be afraid to lash out!

Think pink and also red – It is, after all, the season where color seems to explode all around you! Why choose between these two color-queens of the runway when you can have both!  Blending shades of fuchsia pink and scarlet red shadow above your eyelids is bold and beautiful!

Ever the smoky eye – Can you remember a time when the smoky eye was not in? Whether you prefer to rock a smoky brown, grey or black, this iconic look is like that of the classic bright red lips – always hot and makes a bold statement.

Meet me halfway – Meaning, halfway around the eyes with black liner. The fully-lined look can make eyes look smaller and lining only to the halfway point with black liner and finishing with a pale opalescent liner will make your eyes pop like never before!

I guess that’s why they call it the blues – Except, we’re not blue at all about the return of cobalt to bright blue to Autumn eyes everywhere! You can minimize the overly retro-80’s look by applying a bit more, subtle line and blending it slightly with your black liner.

Embrace the changing of the season by trying out a new style that makes this Fall unforgettable! There are no wrong choices, so have some fun with it and watch heads turn. For fans of creating signature styles that change with the season or just with your mood, consider turning your passion into more than a hobby with a career in cosmetology or makeup artistry. The beauty industry has so many opportunities to explore that could put you on the path to doing something you love for a living. What could be better than that? For more information about beauty schools and training programs in your area, contact your local state licensing board for a list of accredited schools. Get inspired by all the beautiful things that could be a part of your future working in the exciting world of beauty! The new word of mouth – Word of mouth used to mean just that. Your neighbor told you about the hair salon down the street and you told your sister, who told her neighbor. The “word of mouth” in social media is instantaneous and spreads like, well, a virus! Hence, a social media post going “viral”. Translation – full exposure fast!

  • Selfie-serving audience – Few things have impacted the beauty industry more than the widespread popularity of the “selfie.” Having to be selfie-ready at the drop of a hat has inspired an entire industry within the beauty industry and spawned new products, software and even more social media platforms that revolve around the instant gratification of putting you best face out there instantly.
  • Interactive influencers – It’s one thing to have social media platforms to promote a beauty product, technique or service. It’s a whole other influential machine when you strategically use those platforms to influence your audience. Call it persuasion at its finest, because social media followers of a brand, celebrity or product are loyal and can become a powerful customer base as a result of a carefully crafted campaign.
  • You CAN be everywhere at once – Before the rise of social media, businesses relied on traditional advertising and marketing method like tv, print and radio ads. Those are all still good options, but where else but social media can you reach a massive audience instantly over multiple marketing channels, many times at little or no cost? Omni-channel marketing can be highly effective and is in large part directly connected to social media.

Social media could be described as – “multiple platforms that promote the sharing of information and the ability to discover – products, services, ideas, opinions…” The key word – discover! You could probably list off a dozen beauty related things you discovered directly from a social media platform. Hair styles, make-up tips and techniques, beauty products and more. It’s a brave new digital world filled with ways to discover the next big trend in beauty right as they happen.

If you’re a fan of discovering all the latest styles and beauty industry trends, maybe you have a future in the world of beauty! The beauty industry is expanding into new territories and there’s room for everyone! Esthetics and wellness, cosmetology, nail and makeup artistry… There are so many career options to choose from. So, start your discovery today and check out the beauty school programs in your area. There are a ton of online resources to help you find the perfect path to your beautiful future, and you can also contact your local state licensing board for a list of schools in your area.

Why Social Media is Key in the Beauty Industry

social media hairdressers

Why Social Media is Key in the Beauty Industry

To understand the importance of social media in the beauty industry, or any industry for that matter, you must first understand the impact of technology itself. Think about it. How often do you witness people around you staring at their cell phone, tablet or laptop, no matter where you go? A recent Facebook report claims that 6 out of 10 beauty shoppers, when surveyed stated they, “could not live without their smartphone,” with 45% also saying their mobile device was quickly becoming their most important shopping tool. Clearly, today’s consumer is more tied to the digital world than ever before, which means the potential to engage consumers and influence their buying decisions is massive. Social media has unleashed the power to influence an audience you may never have had access to before and has become a valuable tool to growing your business for so many reasons. Not convinced? Keep reading and we think you’ll agree that the new normal in the beauty industry includes many different platforms to get the word out about whatever it is you’re selling!

  • The new word of mouth – Word of mouth used to mean just that. Your neighbor told you about the hair salon down the street and you told your sister, who told her neighbor. The “word of mouth” in social media is instantaneous and spreads like, well, a virus! Hence, a social media post going “viral”. Translation – full exposure fast!
  • Selfie-serving audience – Few things have impacted the beauty industry more than the widespread popularity of the “selfie.” Having to be selfie-ready at the drop of a hat has inspired an entire industry within the beauty industry and spawned new products, software and even more social media platforms that revolve around the instant gratification of putting you best face out there instantly.
  • Interactive influencers – It’s one thing to have social media platforms to promote a beauty product, technique or service. It’s a whole other influential machine when you strategically use those platforms to influence your audience. Call it persuasion at its finest, because social media followers of a brand, celebrity or product are loyal and can become a powerful customer base as a result of a carefully crafted campaign.
  • You CAN be everywhere at once – Before the rise of social media, businesses relied on traditional advertising and marketing method like tv, print and radio ads. Those are all still good options, but where else but social media can you reach a massive audience instantly over multiple marketing channels, many times at little or no cost? Omni-channel marketing can be highly effective and is in large part directly connected to social media.

Social media could be described as – “multiple platforms that promote the sharing of information and the ability to discover – products, services, ideas, opinions…” The key word – discover! You could probably list off a dozen beauty related things you discovered directly from a social media platform. Hair styles, make-up tips and techniques, beauty products and more. It’s a brave new digital world filled with ways to discover the next big trend in beauty right as they happen.

If you’re a fan of discovering all the latest styles and beauty industry trends, maybe you have a future in the world of beauty! The beauty industry is expanding into new territories and there’s room for everyone! Esthetics and wellness, cosmetology, nail and makeup artistry… There are so many career options to choose from. So, start your discovery today and check out the beauty school programs in your area. There are a ton of online resources to help you find the perfect path to your beautiful future, and you can also contact your local state licensing board for a list of schools in your area.