Should You Get a Facial Cleansing Brush?

should you get a facial cleaning brush?

You’ve probably wondered if you should get a facial cleansing brush before. Are they really all that?Let’s just say that, when it comes to achieving healthy, radiant skin, you are a product of, well, your products! Choosing the right skincare products can be the difference between dull skin and dazzling skin! If you’re looking for dazzling skin, you’ll definitely want to add a facial cleansing brush to your skincare regimen. Here are five reasons why you should:

Get deep with your skin

Whoever said beauty is skin deep wasn’t kidding. Going deeper than the surface of your skin when you’re cleansing eliminates even more oil, dirt, and dead skin cells. A cleansing brush penetrates below the surface better and maximizes the cleansing of your pores.

Speeds up cell turnover

Did you know that your skin renews itself every 28 days? The exfoliation from a cleansing brush speeds that process up by stimulating collagen production.

Minimizes pores

Facial brushes exfoliate the skin, tightening it and minimizing pores over time.


You don’t have to go to a spa or do an expensive peel to improve your skin. Facial brushes are totally simple to use and even better, you can do it in the comfort of your own home!

 Preps your skin for maximum product penetration

You’ll see even better results from your serum or facial cream when you start with a facial brush. It preps your skin to absorb your skincare products more easily, so you’ll likely see better results!


Adding a facial brush to your skincare routine can really help give your skin that beautiful, radiant boost you’ve been looking for. Just be sure to include applying SPF after using a cleansing brush to protect your newly exfoliated skin. If you get excited about skincare, maybe you should consider a career in skincare! Estheticians and skincare specialists are important roles in the evolving beauty industry.Ready to learn more about a career helping others improve the skin they’re in? Contact Shore Beauty School today to set up your virtual admissions tour!

How to Make your Eyes Pop!

How to make your eyes pop

Your eyes represent you and your character, so of course you want to how to make your eyes pop! Don’t worry, it’s not as hard as you think.Try out some of these easy eye-popping techniques and let those baby-blues, browns, or whatever color you were born with do the talking for you.

Lash out

It’s hard to imagine an eye-popping look that doesn’t include lush, long lashes. The mascaras of today offer a ton of options with lengthening fibers and formulas that add extreme volume. For maximum impact, apply your mascara in a sideways sweep instead of just swiping up to really define your lashes. 

Brighten things up

One easy technique for eliminating that tired look is to apply a little flesh-colored eyeliner. Outline the rim of your eye and the inner corners for a brighter, more wide-awake look.

Do a little brow-sing

It’s been all about brows for a while now and one way to draw attention to your eyes is with well-defined brows. If you are new to filling in brows or have sparse areas, simply apply the same eye shadow you use on your lids to your brows. This helps give your brows a softer and more natural look.

The layered look

Layering your eye shadow not only creates dimension, it is a great way to achieve the coveted smoky eye. Start with an all-over application of lighter shadow, followed by a darker shade in the same color palette in the crease of your eye. Gently blend to avoid a looking like you striped your eye shadow on.

Line those lower lids

A lot of people are reluctant to use liner on anything but the upper eyelid. Using a brown or black liquid or pencil eyeliner, outline bothyour top and bottom lids for a dramatic effect.

For some people, creating eye-popping looks that make a bold statement is more than just a thing – it’s everything! If that sounds like you, maybe you should consider a career in cosmetology! Intrigued? If you’d like to learn more about a future in the world of beauty, contactShore Beauty School or book your campus tour today!

Beauty Products We are Thankful For

Beauty product we are thankful for

When it comes to the daily grind, there are some beauty products that make it easier to put your best foot, or rather, your best face – forward that you are definitely thankful for. Considering tis the season to express gratitude, we decided to take a moment to recognize the must have beauty products we are thankful for. 


Make mine mascara

If you asked someone who loves makeup what item they would take to a desert island above all others – it’s a good bet many would choose mascara. Let’s face it, few things instill confidence during eye contact than long, lush lashes.


Prime the pump

Where were we before the invention of primer? Oh yeah, we were wishing our makeup looked as fresh at the end of the day as it did in the morning!



We’re definitely thankful to have this glow-enhancing tool in our beauty arsenal. It can even brighten up a complexion on a tired from the holiday hustle-and-bustle face.

Set it and forget it

Pairing a makeup setting spray with primer is the perfect combo for keeping your face ready for the world – all day and night!


Lip service

A moisturizing lip balm is a plus whether you’re in full makeup or bare-faced. We’re especially thankful for this beauty necessity during those cold, dry winter days.


Complexion protection plus

Tinted sunscreen does double-duty by protecting your skin from those harmful UV rays and smoothing out your complexion with a hint of color.


The beauty industry is filled with so many amazing products that keep us looking and feeling our best. There’s always something new to try right around the corner! If you get excited about all things beauty and style-related, maybe you should consider a career in the world of beauty! The beauty industry is on the rise and talented cosmetologists, estheticians and nail technicians are needed. Check out the programs at Shore Beauty School and see how Shore has been helping students get the hands-on training they need to join the talented artists in the beauty industry. Contact Shore Beauty School today for more information or to schedule a campus tour.

Halloween Makeup Tips

Halloween Makeup Tips

Are you among the perpetual procrastinators who wait until the last minute to plan the perfect Halloween costume and could use some Halloween makeup tips? You’ve come to the right place. We’ve got a few super-easy tips that are guaranteed to leave a hauntingly good impression!


Kill it like Cat Woman

Forget the flimsy plastic face mask from the party store. Use glossy, black face paint mixed with a little glitter to draw the mask directly on your face. Amplify your eyes with some fake eyelashes with a dramatic cat-eye and you’re ready for prime time!


Fawning over it

For all of you snapchat fawn filter fans, this is an easy makeup to pull off. Paint a little black nose on only the front section of your nose, drawing a line to connect it to your top lip. Paint only the top lip and add those sweet, baby fawn white dots over an application of shimmery contour in a slightly darker than neutral shade. Finish the look with false lashes and carefully placed eyeliner that widens your eyes for that doe-eyed look.

The creepier little mermaid

Start with a white base accented with luminous highlighter and apply charcoal colored shadow or face paint to your whole neckline, visible chest area, and above your eyes, drawing it out toward your temples. Apply it lighter as you go up and out to create creepy shadows. Finish by placing a piece of mesh over your neck and applying gold cream-based eyeshadow with lots of shimmer for the perfect “scales.” Do the same for above the eyes, applying the gold a little more boldly. Finish with an application of black sparkling lipstick.



 Ever since a doll named Chucky became a thing, creepy dolls have been a staple at Halloween. The key to pulling off this look is to achieve that blank doll-like stare using the right mix of white and black eyeliner. Add rosy red cheeks and lips, carefully placed freckles, and distinct marionette lines painted around the mouth and above the eyebrows and voila!


Split personality

Want to show a few sides of yourself this Halloween? The two-faced look is perfect for you. Divide your face directly in half. Make up one side like you’re going to prom with full glam. Using all the creepy elements at your disposal, paint the other half in the ghoul of your choice. For a veiny, vampire, use red and pink liner to draw delicate veins around the eye and the creepy half of your mouth.


There are a ton of options for getting in touch with your inner goblin this Halloween, so have a little fun experimenting with your look before the big night arrives. If you have a passion for creating unique looks all year round, you should consider a career in cosmetology! Why not explore the possibilities? For more information on the beauty industry and careers in cosmetology, contact your local state licensing board for a list of beauty schools and programs in your area.

5 Back to School Beauty Trends


With summer winding down and a whole new school year ahead, you may be considering what look you’re going to rock, not only on the first day back to school, but all year long. Nailing it early on can set the stage for an epic year! You’re going to want to get this right. If you need a little inspiration, look no further than these five back to school beauty trends.

1. What goes with everything?

That would be nude makeup. You’re already rocking fabulous hair, the perfect outfit and nails to die for. Accentuating your natural glow with an oh so neutral color palette is the perfect accessory!

2. Get to browsing

Meaning accent those brows like a boss! It’s easy with a little colored eye shadow above your eyes and brushed over your brows. If you’re complexion is medium to dark, try using rich magenta shades for a look that packs a punch. Those with paler skin can try earthy reds or peach tones.

3. Get primed

It’s not just for super models, actresses or your older sister. Primer rules! Why wouldn’t you want your makeup to look as fresh at 4 pm as it did when you left the house? Start your day and your makeup routine with a good primer as your base. You’ll be especially glad you did when you still look on point after a log day.

4. Let your eyes do the talking

Ridiculously long eyelashes are always trending. So, don’t forget to sweep those lovely lashes with a good, smudge-proof mascara. If you’re feeling really glam, throw on some fake eyelashes!

5. Highlight your best features

It seems like the world is obsessed with highlighter and with good reason! Rock this trend with a shimmery dusting of highlighter on your cheeks and the outside corners of your brows. You’ll be radiating a glow that says I brought summer with me!

Make this year unforgettable by having a little fun with your look! After all, this – is your time. And if creating fun and fabulous looks is more than just a first day of school thing, you may want to consider a career in cosmetology! If you’d like to learn more about a career that puts the power of transformation in your own two hands, contact your local state licensing board for a list of beauty schools near you.

Top 5 Summer Makeup Tips

Summer makeup tips with two ladies on the beach

Is there anything worse than a great tan accompanied by makeup melting off your face on a hot summer day? Yes, summer brings out the cute sandals, sundresses, and beach hair we love, but the heat and humidity is not so great for your makeup. You can beat summer at its own game with a few simple tips and turn your summer face from a hot mess to cool and fresh! 

 1  Make moisturizer do some multi-tasking

Moisturizing is important no matter what season it is. But in the steamy summer months, choose a lighter, oil-free moisturizer and mix it with a good primer to keep your makeup fresher longer.

 2  Build a lighter foundation

 Instead of using a heavy foundation, opt for a lighter version and choose one with UV protection of at least SPF 30 to avoid having to apply yet another layer on your face.

3  Water proof it

Combat raccoon eyes without giving up that dip in the pool by using waterproof mascara in the summer. Be sure to use a cotton swab to clean up any smudges during application since it’s harder to get off than regular mascara. 

 4  Bronzer over blush

For a summery glow, trade out your blush for bronzer applying it to the areas on your face where the sun lands.

 5  Set it and forget it

Primer isn’t your only weapon for keeping your look fresh for the long haul. Finish your makeup off with a spritz of setting spray and you’ll have the ultimate staying power.


Get the most out of your summer with a face that’s fresh and ready for anything! If you’re a fan of all things beauty and skincare, maybe a future in the beauty industry is right for you! For more information on careers in the world of beauty, contact your local state licensing board for a list of beauty schools and programs in your area.  

Valentine’s Day Looks

valentines day banner

With Valentine’s Day right around the corner, finding a perfectly, crush-worthy look – is probably ranking #1 on to-do lists everywhere. After all, whether you’re prepping for a night on the town, or a laid-back Netflix night – why not look stunning? We thought we’d get the love-fest started by sharing some of the hottest V-Day looks making hearts throb this year!

Riding romantic waves – Nothing screams romance more than tousled, side-swept waves. And it’s not a hard look to pull off if you have some natural wave to your hair. Blow-dry with a large round brush after applying a bit of volume spray, sweeping it to the side. Make some waves in super-straight hair with the help of a curling iron and a spritz of hair spray.

Extra-smoky eye – Let’s face it, if you’re going to be gazing into your sweetie’s eyes – make sure yours are popping! The smoldering smoky eye is classic and also current. Apply black eyeliner to your top and bottom lid, followed by a blend of shadows that pair well with your eye color. Green eyes look gorgeous with gray/plum, brown eyes with blue/gray, and blue eyes pop with gold/copper shadow blends.

Racy red lips – It’s never cliché to sport the reddest of red lips – no matter what the occasion is. But somehow it feels especially right on V-Day. Whether you choose glossy and shimmering or a bold matte – you simply can’t go wrong with red.

Silky and sleek – Not to be outdone by romantic waves, straight, sleekly styled hair is glamorous accessory to any V-Day look. Use a good heat spray to protect your hair and blow dry in sections with a round brush. Finish with a once over from your trusty flat-iron for a super-smooth finish.

Romantically braided bun – A loosely piled up-do is a great addition to the perfect LBD. But weave in some braids to your bun and get ready to channel your inner medieval princess.

Get the most out of your V-Day experience by having some fun with your look. And if you’re more than a little passionate about creating signature styles all year round, you should check out the cosmetology programs in your area! After all, wouldn’t it be great to do something you love for a living? Contact your local state licensing board today for a list of beauty schools near you.

Halloween Nail Art Trends 2018

halloween logo

Halloween Nail Art Trends 2018:

It’s that time of the year where you get to explore all your inner demons… and all the other fun and freaky things that make Halloween such a spooktacular holiday. If you’re putting together your perfect ensemble for the big night, don’t forget to accessorize the costume on your fingertips as well. We’ve got some spooky but spectacular ideas to try out on your nails that will make this a Halloween to remember!

Halloween “corn”-ucopia – Who doesn’t love candy corn? To achieve a deliciously fun look, simply paint 3 candy corn colors, (orange, yellow and white or orange, yellow and brown) in 3 equal horizontal stripes across each nail.

Keep your eye on it – Or in this case, 10 creepy little eyes at the base of your cuticles. Paint a tiny white oval with a tiny black circle in the center and outline the circle in the color of your choice for a whole new view of things. If you want to make it a little more ghoulishly girly, paint some thin black lashes across the top of the “eyes”.

Chop chop – Channel your inner Gordon Ramsey of the undead by starting with clear, acrylic press-on nails and using silver metallic polish, paint a small butcher blade down the center and finish with a handle painted in black polish. To go even more creepy, carefully place a few drops of blood on each blade with a deep, red polish.

Make mine ombré – If you thought ombré was just for hair, you’d be wrong. This medley of gradient-like color is perfect for Halloween and can be the perfect finish to your look. Try meshing classic orange and black or different blood shades for an eerily awesome look!

Howl at the moon – Make a little magic this Halloween with 10 full moons! With a black polish base, use a cotton swab dipped in water to swirl grey polish into the moon shape of your choice – half-moon, crescent-moon or the standard full moon, or mix it up and try all three.

Ghosts of Halloween present – What would Halloween be without a little ghostly representation? To get this hauntingly hip look, paint your ghostly shape in white but stop above the cuticle for a floating feel. Paint some eyes and an open mouth with black polish and even give a few of your ghosts some tiny white fangs with a perfectly placed drop of blood to add even more horror to the spectral spectacle!

Whether you plan to make this Halloween “costume-free” or go all in and transform yourself into something unrecognizable, it’s all about expressing yourself – your way! And if you thrive on creating signature looks for your nails all year round, you might be a great candidate for a career in Nail Artistry. Nail technicians are a big part of the beauty industry and what a great way to explore your creative side! If you’d like to learn more about a career in the beauty industry, contact your local state licensing board for a list of beauty schools and programs in your area. Get in touch with your inner artist and check out what the exciting world of beauty has to offer for your future!

Fall Makeup Trends 2018

attractive woman staring into the camera

Fall Makeup Trends 2018

Changing your style as the season changes makes sense when you think about it. We’re not talking about the practical changes like swapping flip-flops for snow boots, or a bikini for a winter coat. But as the leaves change from vibrant green into orange, gold and fiery-red fall foliage; changing the face you face Fall with, seems quite appropriate! So, if you’re looking for inspiration as the weather starts to cool down, check out some of the makeup trends keeping things hot this season!

Orange you glad it’s back?  And brown and shades in between – the 90’s lip that looks gorgeous is back! And we love it! Don’t forego the lip liner to max out this Fall flashback.

Make mine super-lashed – No more – clumpy, sprigs of highly defined mascara. We want long, lush lashes that practically reach the sky! So, get out your eyelash curlers or your false eyelashes and plump up the volume. Lash serums can also help you achieve luscious lashes too, so don’t be afraid to lash out!

Think pink and also red – It is, after all, the season where color seems to explode all around you! Why choose between these two color-queens of the runway when you can have both!  Blending shades of fuchsia pink and scarlet red shadow above your eyelids is bold and beautiful!

Ever the smoky eye – Can you remember a time when the smoky eye was not in? Whether you prefer to rock a smoky brown, grey or black, this iconic look is like that of the classic bright red lips – always hot and makes a bold statement.

Meet me halfway – Meaning, halfway around the eyes with black liner. The fully-lined look can make eyes look smaller and lining only to the halfway point with black liner and finishing with a pale opalescent liner will make your eyes pop like never before!

I guess that’s why they call it the blues – Except, we’re not blue at all about the return of cobalt to bright blue to Autumn eyes everywhere! You can minimize the overly retro-80’s look by applying a bit more, subtle line and blending it slightly with your black liner.

Embrace the changing of the season by trying out a new style that makes this Fall unforgettable! There are no wrong choices, so have some fun with it and watch heads turn. For fans of creating signature styles that change with the season or just with your mood, consider turning your passion into more than a hobby with a career in cosmetology or makeup artistry. The beauty industry has so many opportunities to explore that could put you on the path to doing something you love for a living. What could be better than that? For more information about beauty schools and training programs in your area, contact your local state licensing board for a list of accredited schools. Get inspired by all the beautiful things that could be a part of your future working in the exciting world of beauty! The new word of mouth – Word of mouth used to mean just that. Your neighbor told you about the hair salon down the street and you told your sister, who told her neighbor. The “word of mouth” in social media is instantaneous and spreads like, well, a virus! Hence, a social media post going “viral”. Translation – full exposure fast!

  • Selfie-serving audience – Few things have impacted the beauty industry more than the widespread popularity of the “selfie.” Having to be selfie-ready at the drop of a hat has inspired an entire industry within the beauty industry and spawned new products, software and even more social media platforms that revolve around the instant gratification of putting you best face out there instantly.
  • Interactive influencers – It’s one thing to have social media platforms to promote a beauty product, technique or service. It’s a whole other influential machine when you strategically use those platforms to influence your audience. Call it persuasion at its finest, because social media followers of a brand, celebrity or product are loyal and can become a powerful customer base as a result of a carefully crafted campaign.
  • You CAN be everywhere at once – Before the rise of social media, businesses relied on traditional advertising and marketing method like tv, print and radio ads. Those are all still good options, but where else but social media can you reach a massive audience instantly over multiple marketing channels, many times at little or no cost? Omni-channel marketing can be highly effective and is in large part directly connected to social media.

Social media could be described as – “multiple platforms that promote the sharing of information and the ability to discover – products, services, ideas, opinions…” The key word – discover! You could probably list off a dozen beauty related things you discovered directly from a social media platform. Hair styles, make-up tips and techniques, beauty products and more. It’s a brave new digital world filled with ways to discover the next big trend in beauty right as they happen.

If you’re a fan of discovering all the latest styles and beauty industry trends, maybe you have a future in the world of beauty! The beauty industry is expanding into new territories and there’s room for everyone! Esthetics and wellness, cosmetology, nail and makeup artistry… There are so many career options to choose from. So, start your discovery today and check out the beauty school programs in your area. There are a ton of online resources to help you find the perfect path to your beautiful future, and you can also contact your local state licensing board for a list of schools in your area.

Coolest Makeup Trends Heating up this Summer

woman looking cool

Coolest Makeup Trends Heating up this Summer

Makeup is not a mask. Makeup is art, passion, and expression of your independent spirit! This summer, why not express your passion for gorgeous looking makeup, by trying out a hot new look? Get ready to make an explosive statement with some of the coolest looks heating up this summer season.

Nice & Natural – Sticking with a simple and more natural look is the perfect trend and will give your skin a much-needed rest from heavy makeup. You can keep it light and natural, but still achieve a sun kissed glow, by adding a bit of bronzer to your cheek bones.

Sunny Daze – Show off your beach-bunny side with popping pink, blue, and orange eye shadow and liner. Mix and match! Keep if fun and find the perfect shade (or shades) to ring in this season with a brightly colored bang!

Boldly Go – Going out on the town this summer? Embolden any look with a bold lip color. Out of the ordinary colors like bright glossy purple become extraordinary when you blend them with a lavender tone. Give yourself sunset worthy kissable lips by blending bright pink with a softer, peachy orange.

Cat Eyes– If you’re a fan of the sassy cat eye look, but can’t seem to get your lines just right, this look is perfect for you. A reinvented cat eye involves zero liquid-liner mess, and lots of bronze eyeshadow. Start with a lighter shade and sweep it on your lids up to the crease. Next, apply a darker shade on top of it, stopping at just above the crease. Using an angled brush, apply a dark brown or black shadow on the outer corner of your eye, in a sideways “v” shape. Continue to fill in the “v” with the dark shadow, making sure to blend. Extended the top of the “v” slightly, going towards the center of your eye. Blend away any sharp lines and you’ve achieved the perfect cat eye.

Brows Before Bros- Eyebrow shaping is a definite must this season. There are a few different ways you can achieve the perfect brow. Most salons can do shaping and tinting for you, but you can freehand it yourself by outlining the shape and thickness you want with an eyebrow pencil. Use a shadow or filler that’s a shade darker than your natural color to shade inside your outline. Last, use concealer to blend around the brow to make them more defined.

Starry Night – Lest we forget those beautiful summer nights. Bonfires on the beach and date nights under the stars – are the perfect time to pull out a trendy new look. Tiny, colorful star-shaped appliques are the perfect nod to the summer starlit sky. Apply to the upper outside corner of your eyebrow, or the corner of your mouth. Or if you want more shimmer in your summer, apply one or many with a trail of glitter under your eye or high on your cheekbone.

Have fun with your style this summer and don’t be afraid to try all the fun, trendy styles out there! And if you want to take your love of creating cool new looks to the next level, maybe you should consider a career in the beauty industry! Programs in cosmetology, nail and makeup artistry and esthetics, are helping students to become part of the talented pool of beauty professionals out there creating signature looks and styles for a living. If you’d like to learn more about a career in the world of beauty, contact your state licensing board for a list of schools in your area.