The beauty industry continues to evolve and, as we move into 2022, there are a lot of exciting trends you should look for, especially if you are considering a career in the beauty industry. Whether you are considering becoming a cosmetologist, skin care specialist, makeup artist, nail technician, or any other career option in beauty and wellness, it’s important to be up to date on the latest and most popular fads. Here are the top 5 trends for beauty in 2022!
Skin is In!
The skincare market is outpacing makeup and haircare, with more and more people looking for high-quality, personalized skincare products to take care of all their skincare woes and give them healthier skin. Also, consumers began to shun complicated, multi-step skincare routines last year with the rise of “skinamalism” and are now seeking simpler solutions. Look for microbiome skincare products featuring pre- and probiotics or fermented ingredients for balanced, better skin.
Real Sustainability Rocks
More consumers are now calling brands on “greenwashing” which is claiming that products have eco-friendly ingredients and materials when they don’t. To combat this, look for more transparency in the industry, recycling initiatives and new “condensed or waterless” formulations that take up less space and cause less waste than those big plastic containers of shampoo or body wash. People want beauty products that are good for them and good for the planet.
The Guys Are Coming on Strong
Male grooming will continue to flourish in 2022. As the norms around traditional masculinity has evolved, male-focused beauty and wellness products and services are on the rise. In fact, the male grooming market is expected to generate global sales of $81.2 billion by 2024! This might be a great time to consider taking advantage of this movement and getting training as a barber.
Diversity is Key
The beauty industry continues to make strides to serve a more diverse audience by creating products and formulations that address people of all races, ethnicities and origins. Some makeup companies are helping to advance equality by offering foundations in the full spectrum of skin color, for example, and having more inclusive products and marketing. Additionally, there has been a significant rise in the number of beauty brands launched by people of color.
Beauty Gets Techy
Finally, see how the beauty and tech space combine in 2022! People will be able to personalize custom makeup and skincare formulations, try on looks virtually, and even give makeovers to their avatars to make the gaming universe more beautiful.
If you love learning the latest beauty trends, maybe you should turn your passion for beauty into a career! Shore Beauty School offers Cosmetology and Skincare programs that can put you on the path for a future in the beauty and wellness industry. Schedule a virtual tour today, contact us to learn more, or give us a call at (609) 645-3635.